Project
I spent over a year consulting with DeLaval, a 140-year-old Swedish cow milking company. They were going through a big, complex digital transformation, moving dairy farmers from old offline computers on their farms to cloud solutions. I worked in a team of great UX/UI and product designers, where my responsibility was on the cow behaviour side, helping farmers with the latest DeLaval equipment to make decisions about feeding, insemination and finding sick cows on their farm.
Project
WISE stands for Wallenberg Initiative Materials Science for Sustainability and my role in this project was to lead a workshop, create and test the information architecture with primary users (PHD:s), wireframe components in Figma and collaborate and support the UI designer and developer during the process. I'm very proud of the end result of our team as WISE is and will be at the forefront of sustainable materials research for at least 10 years.
Project
This rebranding project was a fun way to understand both the property development business and dive deep into webflow development. I and a team of PM, AD, copywriters, developers and designers created a whole new website, including rebranding and a brand book. The challenge was to communicate that this building was related to upcoming business rentals in the area of Värtahamnen, Stockholm. The mission was to have all of the space in the building rented within a year.
Project
This project was mainly a research project with the aim of creating a customer journey map for a large Swedish building and property management company. The target group was company owners or CEOs who were the first to rent business premises from this large construction company. I conducted 11 in-depth interviews and transcribed them with an AI to speed up the workflow. After affinity mapping, the result was a very large customer journey with lots of new insights to learn from.
Project
One of the most enjoyable projects I've been involved in was working with this client, the Spårvägsmuseet in Sweden. My colleague Nathalie Blücher and I worked together to conduct stakeholder workshops, create interactive screen concepts such as a 360 view screen and a historical travel planner. We also created the information hierarchy and wireframes for the website. Working with a museum is fun and it's very important that we make all the design accessible to all the target groups.
Project
Myself and two other UX designers have developed a fun and engaging board game that can be played by 2-4 people in 20 minutes. It is based on a Serbian writer, Marco Car (1859-1953), who was a travel writer for a period of his life. We took inspiration from other board games and their mechanics, such as the classic Swedish board game "Jakten på den försvunna diamanten" and the famous board game "Ticket to ride". The end result was very successful - almost all the players wanted to play again after finishing the first round of the game. Try the print and play!
Project
Myself and three other UX designers worked on the case for three weeks, delivering an interactive HI-FI onboarding flow. The client was a Stockholm-based startup called Fictive Reality, which aims to revolutionise the way we train for interviews using AI and VR technology. Our creative solution with gamification elements was highly appreciated by the client, who wanted to implement it shortly after the presentation.
Project
Me and three other UX designers took a business development course where we got to choose any organisation we wanted to work with. It turned out to be Dreams, the savings app. We went through a process of exploring the Business Model Canvas (BMC), Blue Ocean Strategy and making comparisons with two of their closest competitors: Gimi and Avanza. The solution we came up with was a concept called Dreams Family, to set savings goals together as a family, and also a new feature where kids could help with chores around the house to earn extra money to help them reach their goal faster. You'll hopefully get the full picture when you try out the prototype.
Project
What if you have a nice bottle of wine at home and you don't know what to cook to go with it? Most apps or websites suggest wines to go with food, not food to go with wine. So I wanted to demonstrate the concept with a simple app demo during this 3 week solo project. The core of the app is to inspire people with tested and validated recipes for people who are interested in wine and food pairing.
Project
This was a very fun and successful project in collaboration with external stakeholders in the 'Pengar!' project, which aims to let a young target audience explore the concept of money. Myself and five classmates from Changemaker Educations were asked to create a digital experience for the target group (15-25) in a gamified way. The result is an interactive tool that puts the user in the role of a journalist asking people in our society questions about money.
Project
One of my biggest UX projects was the conceptual design of an app for new employees at the Swedish train service SJ. With a group of four other UX designers from the Experience Design programme at Changemaker Educations, we created a high-fidelity mock-up that was validated through user testing. The project took about five months from start to finish, during which time we used a variety of methods: Qualitative & Quantitative User Research, Empathy Mapping, Effect Mapping, Personas and so on. We started prototyping with Adobe XD, Marvel and finally Figma and the result is shown if you click on the link below.
