Me and three other UX designers took a business development course where we got to choose any organisation we wanted to work with. It turned out to be Dreams, the savings app. We went through a process of exploring the Business Model Canvas (BMC), Blue Ocean Strategy and making comparisons with two of their closest competitors: Gimi and Avanza. The solution we came up with was a concept called Dreams Family, to set savings goals together as a family, and also a new feature where kids could help with chores around the house to earn extra money to help them reach their goal faster. You'll hopefully get the full picture when you try out the prototype.
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