I’m Rodi, mid lvl
UX/Web Designer
based in
Stockholm
I do UX research, conceptualise and create digital experiences that people enjoy. Check out some of my work and feel free to drop me a line if you have any thoughts.
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I do UX research, conceptualise and create digital experiences that people enjoy. Check out some of my work and feel free to drop me a line if you have any thoughts.
I spent over a year consulting with DeLaval, a 140-year-old Swedish cow milking company. They were going through a big, complex digital transformation, moving dairy farmers from old offline computers on their farms to cloud solutions. I worked in a team of great UX/UI and product designers, where my responsibility was on the cow behaviour side, helping farmers with the latest DeLaval equipment to make decisions about feeding, insemination and finding sick cows on their farm.
WISE stands for Wallenberg Initiative Materials Science for Sustainability and my role in this project was to lead a workshop, create and test the information architecture with primary users (PHD:s), wireframe components in Figma and collaborate and support the UI designer and developer during the process. I'm very proud of the end result of our team as WISE is and will be at the forefront of sustainable materials research for at least 10 years.
This rebranding project was a fun way to understand both the property development business and dive deep into webflow development. I and a team of PM, AD, copywriters, developers and designers created a whole new website, including rebranding and a brand book. The challenge was to communicate that this building was related to upcoming business rentals in the area of Värtahamnen, Stockholm. The mission was to have all of the space in the building rented within a year.
This project was mainly a research project with the aim of creating a customer journey map for a large Swedish building and property management company. The target group was company owners or CEOs who were the first to rent business premises from this large construction company. I conducted 11 in-depth interviews and transcribed them with an AI to speed up the workflow. After affinity mapping, the result was a very large customer journey with lots of new insights to learn from.
One of the most enjoyable projects I've been involved in was working with this client, the Spårvägsmuseet in Sweden. My colleague Nathalie Blücher and I worked together to conduct stakeholder workshops, create interactive screen concepts such as a 360 view screen and a historical travel planner. We also created the information hierarchy and wireframes for the website. Working with a museum is fun and it's very important that we make all the design accessible to all the target groups.
The core of what I do. Sometimes I have a cognitive science perspective, sometimes gamification, sometimes business objectives. Translating people's needs into understandable UI.
I'm a no-code web designer with a fair knowledge of how it works. I usually use the big brush and work with UI or graphic designers to do the detailed polish.
